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Aristotle taught three elements of communication: the speaker, the audience, and the speech itself. He explains this in his book which is broken down into three parts, one on each of these elements of rhetoric.
In this book there are also three kinds of persuasive speech: political speech, legal speech, and ceremonial speech. In political speech, the audience is decision-makers like a political assembly. Its subject is the future, and its object is to move the audience to take some course of action. The end of this kind of speech is expediency. Political rhetoric is highly ethical in character...
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