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He argued that the movie's advertising falsely represented the movie by depicting only the main scenes of violence and leaving out the pacifist themes at the heart of the movie. Mr. Phillips obviously believes that this false representation is what caused the violence that lead to him being shot outside the theatre at the showing of this movie. Now the question is whether or not Mr. Phillips's arguments have any root in the legal realm. Can a company be held liable for leading consumers down the wrong path, whether intentionally or not? According to the verdict reached in Denny v. Ford Motor Company, yes, "Ads and marketing materials can subject manufacturers to litigation and, ultimately, to liability" (Giliberti, p...
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