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Therefore, sport managers need to define their identities and prove that sport management is as important as business management, in order to convince other professionals that this arena should be taken seriously.
Society has a negative view of sports because all they see is the finished product on the day of competition. Society cannot respect sport management because most people have no idea how much time, planning, and instruction go into one week to prepare for a game, let alone a whole season. Sport is one of the richest and powerful industries but sport management is not recognized as being a serious profession...
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