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Essay text:
Surgeon General called the PowerMaster campaign insensitive
§ Would pursue legal action if the brand name wasn't dropped
§ Heileman Brewing Co. discontinued the product
o Government was criticized for getting involved
§ One newspaper columnist cited another brewing company and their advertising slogan (OE "It's the power") not being challenged
o James Sanders, President of the DC based Beer Institute claimed the government focused on PowerMaster to avoid the real factors the black community faced such as unemployment and poverty
Questions:
1. Would it be deceptive or manipulative advertising to call your beer "PowerMaster" and to use black male models?
a...
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