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Essay text:
Bishop tends to view ethical critics in a broader perspective whereby he actively discuss and objectively show arguments against criticism on unethical issues. He achieved this by using examples from scholars, writers and readings from Ethic journals to present his case.
In this reading ‘Is self-identity image advertising ethical?’, Bishop shows his viewpoint of several moral issues that surround the effects of SIIA on people. His purpose was to objectively prove his view that SIIA is an ethical technique used by companies to relate an image to its product or brand. SIIA are not what the critics view as being morally wrong for causing detrimental effects on the people...
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