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Essay text:
Kant firmly believes that it is only the motive behind the action that makes it moral or immoral. The result of the action or the action itself is irrelevant.
In order for a fast food corporation to sell their product and make a profit, they first must gain the trust of the customers. Corporations such as McDonalds have done this by reaching the customers through an emotional appeal. By using promotional devices such as charities and play places, McDonalds has created a household name and a company that appears to be family-oriented. Kant would find this to be immoral for a number of reasons. He believes that the most moral acts are those derived from the desire to act from duty, even when it is contrary to one’s own inclination...
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