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Daily news shows, soap operas, and the 7 p.m. specials are all paid for by advertisers. Because newspapers and television shows are very expensive to generate, producers hold space for commercials or article space. Seventy-five percent of the cost of newspapers and magazines are paid for by advertisements. In the year 1900 the amount of money spent on advertising averaged about 450 million dollars. In 1995 the average had raised 357.6% to $160,920,000,000.
Because the mass media depend on advertising, many people question whether advertisers control media. Generally media do not allow advertisers to influence their programming or editorial content, but many broadcasters and publishers do not hesitate to run favorable information about there sponsors, and sometimes refuse to run unfavorable or negative content about host advertisers...
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