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Essay Details:
Essay text:
In our commercial, we present a student coming back from work and missing out on her favorite shows. While her friend, who has Tivo, is able to watch her shows whenever she wants so it is fitting to her schedule. The friend explains the features and advantages of having Tivo, such as being able to record shows that have previously come on and watching movies or shows on the go. The busy student realizes the benefits of Tivo and in the end is delighted and pleased that she made the right decision to buy Tivo.
We were able to incorporate the six components of rhetoric; (1) we used language and a situation, a student having no time to watch tv, (2) to skillfully advocate our belief (3) which we believe to be true, that Tivo is beneficial (4) by addressing an audience we want to persuade, which is our class (5) by the audience's choice without using coercion (6) to possibly cooperate in achieving a shared goal which is to buy a Tivo...
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Common topics in this essay:
- An Poem Analysis Of “Hearing That His Friend Was Coming Back From The War” By Wang Chien
- TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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