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Under this {mass entertainment} Production model, Cinema has been established as a predominantly commercial enterprise. Filmmakers conceive films for entertainment, ‘projecting bourgeois values to a passive audience through escapist spectacle and individual characters.’ (Leach) They do so using studio controlled modes of production, distribution and exhibition, generic genre placing and the star-system.
‘Second cinema’ is often referred to as Art or Alternative Cinema. In my view it is a reformist movement that reacts to the generic structure of the Hollywood system norms - tackling censored subject manner; genre swapping; genre dropping; experimenting with form and style...
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