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According to studies done on soap operas by Pitout (2001: 348) the interwoven storylines "force" viewers to keep on watching to prevent them from missing out on that ever crucial scene, that can drastically change the entire story line. According to the recent publication of Screen Africa (2004:43) on the Audience Ratings (AR) of the South African television channels SABC 1,2 and 3 as well as M-NET, all of the highest-ranking programmes are soap operas and the highest ranking foreign programmes are Days of our lives and The Bold and the Beautiful. The AR for The Bold and the Beautiful for December 2003 was 12...
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Common topics in this essay:
- The Bold and The Beautiful
- Reception Vs. Management
- Target Audiences
- 21st Century Audiences Feel Differently Than
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