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Many blockbuster films today come with novelisations of the films story to toy action figures. This is because the contemporary Hollywood blockbusters, in industry terms are high concept films. These are movies that have a striking, easily reducible narrative, which offer a high degree of marketability. This marketability might be based upon stars, the match between a star and premise or a subject that is fashionable. For these movies to earn more money in other merchandising, they are normally easily reduced to a single image. Such as a man flying for Superman (1978), or the two robots, R2D2 and C3PO from Star Wars(1978)...
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