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Essay Details:
Essay text:
They were the first to realise the potential of beverage retailing.
2. They believed in branding of the coffee experience with high quality of coffee and high level of customer satisfaction.
3. They can provide the American/ European experience of coffee in India which is becoming more open to western culture.
4. They believed in having control over its coffee sourcing, roasting as well as distribution networks to ensure that the quality of service provided to the customer did not change.
5. They concentrated on Brand Equity and gave importance to quality at all levels of management.
6. They associated themselves with established brands like PepsiCo, United Airlines and iTunes...
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