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Many of the products sold during these commercials were laundry and cleaning items. Broadcasters hoped to interest manufacturers of household cleaners, food products, and toiletries in the possibility of using daytime radio to reach their prime consumer market: women between the ages of eighteen and forty-nine.
2. Definition
The "soap" in soap opera alluded to their sponsorship by manufacturers of household cleaning products; while "opera" suggested an ironic incongruity between the domestic narrative concerns of the daytime serial and the most elevated of dramatic forms. Thus, we have the definition: a "soap opera" is a melodramatic story that airs commercials for soap products...
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