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The advertisement is very bold making a very big statement its using quite a typical iconic image of a man holding a women to promote the idea of attraction and lust in fragances. However, it is this use of its human subject which lends the advert its significant semiotic significance. , Example D contains a variety of signifiers which all give the subject an unquestionably heterosexual status. In order to place the theme of sex and sexuality on the agenda, the advertisement's softly focused, silver and white photography acts as the signifier which gives both a sense of sensuality to the image and the recipient the appropriate context in which to judge it...
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