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The purpose of the news is to inform others of important and relevant events. Truth is not necessarily the priority in the news. Competition is a big factor. Channel 9, ABC and SBS are three of five channels in competition with each other. Their news needs ratings, so these networks need to attract and keep viewers. To do this they need to build loyalty from viewers towards their particular network. They build loyalty by making the viewer familiar with the presenters in a personal way, differentiating their structure and range of items covered from other networks to make there news seem more interesting and also projecting an image of authority and reliability via billboards, advertisements and slogans...
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