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This growth has increased the share of digital distribution from 1.5 % in 2005 to 5.5 % in 2006 in Australia. Amidst global trend of obtaining digital music online from legal and illegal source growing at a rapid phase. The Australian music industry on other hand is dominated largely by the physical sources of music like CDs and DVDs up to 95 % till 2006.
(Source: 2006 ARIA yearly statistics http://www.aria.com.au/2006AustralianWholesaleRecordSales.htm)
The future forecast of digital music is assumed to be $ 60 million in 2007 and around $ 200 million in 2010. The future of music industry is online digitalization, which would waive off the physical medium in times to come...
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Common topics in this essay:
- marketing in the digital age
- Application Of Digital Marketing To The University Of Upnorth
- digital innovation
- Mac Case Study For Digital Marketing
- Organisational Marketing Strategies and the Digital Age
- What is innovation? Why do firms innovate? Give examples of companies and their most recent innovations.
- Marketing Innovation
- Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments.
- Discuss the impact of digital technology on the production and distribution of music.
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