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Essay Details:
Essay text:
You will be able to click on advertisements to "find out more".
? Click stream Analysis ("telegraphics")
Viewers will be told a great deal about the first two uses for interactive TV. If you are not seeing them already, prepare for a blizzard of advertisements showing happy families ordering gifts through their TV sets, choosing camera angles while watching their favorite sporting events and sending email to friends. Expect to hear words such as "control".
But it is time that viewers and reporters started asking about that third use for iTV. The issue no one likes to talk about.
1.2 Click stream Analysis
With interactive television every click of your remote control goes into a database...
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