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Essay text:
At the Sydney 2000 Olympic games, "Celebrities became focal points through which expressions of national identity could be produced and negotiated?"(Craig 2004, p. 189). However, they do try to paint Australia in a different light to change and broaden the perception that the world has of Australia. "Australian Tourist commission [sic] Ken Boundy said the new approach represents Australia as a country rather than merely a holiday destination."
"The new signature line, Australia. A different light works for us in a number of ways. It represents both the physical aspect of the incredible light and colours in this country as well as presenting to the consumer the opportunity to see both Australia and themselves in a different light...
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