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Essay Details:
Essay text:
In Janet Wasko's "Hollywood meets Madison Avenue: the Commercialisation of U.S. Films", she makes the film industry's need to advertising so obvious.
Wasko describes Hollywood as ?vehicles for even further commercial activity in the form of advertising and merchandising.' Wasko's article is split into three different sections, product placement, merchandising and tie-ins. Wasko describes Hollywood as becoming a business or ?commodity' rather than being the entertainment industry that it is meant to be. Since the beginning of film, it seems that product advertising has always taken place in Hollywood...
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