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However, after a string of high-budget flops, Hitchcock decided to change his tactics.
"He wanted to prove that he could make a successful film on a low budget. He had grown critical of his ?glossy Technicolor baubles', and recognised that cinema audiences wanted something grittier, more adult"
(Marriott, J. (2004) ?Horror Films', 1st ed. London : Virgin Books Ltd. pg 71)
With this in mind, Hitchcock was attracted to the themes presented in Robert Bloch's novel, ?Psycho'. However, due to its violent content, Hitchcock had difficulties in marketing the idea to producers and distributors and had not been able to secure any funding for the film...
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