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The way and means to reach this diverse audience is through promotions.
Where once, the only source of promotions was “word of mouth”, today there are diverse mediums available. Promotions have become an integral part of the movie budget. Promotions have taken the pride of place in a movie’s marketing campaign. As with any product or offering for which promotions are necessary, it is so with movies too.
These days, promotions start from the day the movie is announced and go on till the day the red carpet premiere takes place. Promotions in themselves have become very essential because film makers have realised that awareness and interest in their films have to be generated much prior to the actual release of the movie so that a movie at least takes a “minimum guarantee” (MG) opening...
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Common topics in this essay:
- Audience Research
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