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Upon reviewing the possible competition, the two main competitors of Corporate Fitness are local YMCA's, whose market is primarily lower-income families and/or students who want accessibility and affordability of fitness facilitates, and local fitness centers and gyms, whose market is primarily middle to upper class who generally are fitness seekers that have a daily regimen.
Through threat and opportunity analysis, our company's threats are more likely going to be from the state residents than from other businesses. Although these threats are identified, other threats to consider are a lack of immunity to an economic downturn; potential competition from larger, well established competitors; and a change in society where individuals begin to take far more responsibility for their health...
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