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The majority of these ads were targeted towards a family atmosphere, yet they applied to all ages and all types of people. I felt that a lot of the ads were geared towards a shopper in the household-such as a mother figure. The ads, at the same token could also be thought of as being for middle aged men, like Heineken, because they did not use Heineken Light or similar to possibly appeal to younger women. Other ads such as the Chevy Malibu could be thought of, as targeting a young girl who wants a new car out of high school, yet could be an inexpensive way of transport for a man in his forties...
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Common topics in this essay:
- Weight Loss - ethical dillema
- Women, Weight And Eating Disorders A Socio-Cultural And Political-Economic Analysis
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