BMW Films

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Pre-written Papers:

Title: BMW Films

Essay Details:

Subject: Music and Movies

Author: Sherry S

Date: December 15, 2011

Level: University

Grade: A

Length: 6 / 1711

Essay text:

BMW is a producer of automobile, and not films. BMW should consider how to refocus the attention of the public on its brand promise and message. 2 Analysis of Problem BMW is one of the leading automobile maker in the world. The short films used to promote its image as an innovator are very successful, and the buzz around them is good for the company and brand image. But their success may not be sustainable, nor extendable. The decision of whether to continue to make more films have to be decided. 2.1 SWOT Analysis 2.1.1 Strength BMW is a well recognized brand with well loved products. The company has a professional marketing team that is used to using unconventional marketing devices and ready to push the limit to try something new...

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