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Zara currently employs a "design-on-demand" retail model allowing the company to bring the latest fashion trends from conception through production and into the stores in less then 15 days. This advantage is harnessed through Zara's high degree of vertical integration. Zara is involved with almost every aspect of the retail clothing value chain, from fabric cutting and dying through distribution and sales. Integral to Zara's competitive advantage is its strong and distinctive culture, both at the production facilities and in the stores. This unique boutique-style culture entails a minimalist store design centering attention on the clothes, as well as very high throughput rates resulting in customers returning to Zara stores an average of 17 times annually...
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