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Other secret is our distribution system. Fashion industry is getting highly competitive. To be leader in this industry we need to focus on our internal and external factors. (Please see Exhibit A).
Strategy Recommendations: We should adapt;
• Horizontal marketing strategy.
• Indulge into intensive and exclusive distribution.
• Practice intermodal transportation system.
• Start celebrity endorsements.
Competitive profile matrix (Please see Exhibit C) is showing how much weight we are carrying in these segments versus our competitors, which clearly predicts that we are not focusing one our external factors...
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