Zara

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Pre-written Papers:

Title: Zara

Essay Details:

Subject: Miscellaneous

Author: Emma B

Date: December 14, 2016

Level: University

Grade: A

Length: 6 / 1518

Essay text:

For example, the format of each of the stores varies per company, and so the market where they are located . Figure 1, shows the product market positioning map of Inditex stores and its competitors. Source: Exhibit 5. HBS case Zara: Fast Fashion As it is stated in the HBS Case ZARA: Fast Fashion, the main characteristic that differentiates Inditex from the rest of the group is that the vertical scope of Zara is wider that the other three competitors, a result of that Zara owns much of its production and most of its stores . Characteristics of each of the four companies that analysts consider comparables are identified in Table2...

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