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Essay text:
The newest form of advertising is video ads. The old banner ads are becoming less and less productive, and advertisers are finally realizing this. Solution? Put commercials in front of videos. YouTube has a 15 second limit on these ads, but this way it ensures the ads are seen.
YouTube is also going to great lengths to ensure that user information is safe, but at the same time allows content viewing info to be gathered by advertisers so they can use behavioral advertising to target consumers. They can relate what types of videos people are watching to what kinds of products they might buy. YouTube has a relatively in-depth privacy policy, so advertisers are limited...
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Common topics in this essay:
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