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These engines provide higher power and higher fuel efficiency, currently unmatched in the industry.
• Stronger product portfolio- A total of 4 new motorcycles were launched in 2006 - CD Deluxe, the 125 cc Glamour, the 150 cc Achiever and the 125 cc Super Splendor all with long term warranty, and superior proposition in terms of fuel consumption and power delivery. The company’s new motorcycle launches have been a whopping success.
• Path breaking retail and consumer initiatives- 2006 also witnessed industry redefining market initiatives by Hero Honda – launch of women exclusive retail outlets for the new scooter, Pleasure, under the brand name, Just4Her and launch of Lady Rider, India’s first women rider club...
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Common topics in this essay:
- Brand Equity
- brand equity and country of origin relationship
- brand equity
- Corporate brand equity derives from overall impression by all stakeholders
- creating brand equity
- Economic Analysis Of Hero Honda
- excessive sales promotion and brand equity
- Hero Honda - The Seed of the Organisation
- Hero Honda
- hero honda
- Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
- Hero Honda Marketing
- Hero Honda
- Hero Honda: Is It Honda That Made It A Hero?
- Hero Honda: Is It Honda that made it a Hero?
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