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Title: Why Skoal?

Essay Details:

Subject: Miscellaneous
Author:
Date: January 22, 2015
Level: University
Grade: A
Length: 3 / 835

Essay text:

A prime example of the erroneousness that modern advertisements are bloated with is an ad for chewing tobacco from the Skoal tobacco company. Skoal's method of advertising is extremely ineffective, especially compared to its peers, and is ultimately unethical in that it is lying to the prospective customers in attempt to sell "a good time" via driving range antics in dire attempt to put a much more positive facade on something as dangerous as tobacco chewing. The variety of skewed and outright false advertisement of this sales pitch qualifies it as the flagship of advertising folly. Reckless behavior and fun at the expense of others' misfortunes is probably not a common direct result of tobacco chewing, but is ironically fairly symbolic of the characteristics of tobacco companies in general...

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