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478). This puts all the previous opinion
polls well within the +/-3% margin of error. Because of the past accuracy of
opinion polling, the system has had great credibility and has always been
trusted, both by the public, and political parties. The way polling forecasts
can affect the way people vote is very dramatic, this is because they can be a
'self fulfilling prophecy', in that some voters like to back the 'winning team',
and others only vote for a party they feel has a real chance. This was
demonstrated in 1983, when the Alliance, frustrated with the media concentrating
only on their position in the polls, leaked their own private polls to the press,
resulting in a late surge of support (Crewe, 1992, p...
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