Whole Foods Case

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Title: Whole Foods Case

Essay Details:

Subject: Miscellaneous

Author: John C

Date: February 7, 2012

Level: University

Grade: A

Length: 4 / 945

Essay text:

This strategic plan was aimed at expanding its operations to offer high quality and nutritious foods to more and more customers. It was also aimed at promoting organically grown foods, food safety concerns, and sustainability of the entire ecosystem. Before 2002, Whole Food's growth strategy had been to expand their company by acquiring small chains and by building new stores. Since 2002, the company's new growth strategy consists of opening its own large stores rather than acquiring small stores. Whole Foods wanted to build their new stores in upscale urban metropolitan areas, with 86 percent of the U...

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