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Most of their credibility depends on the users who already belong to one of the companies. The cell phone companies rely on these people to tell others that they have the best cell phone plan and that the particular company that they have is better than any of its competitors. Another example of how credibility comes into place takes place in having personal/firsthand accounts within the ads/commercial. In most cases these companies use celebrities to show why cell phones are needed. To most people, celebrities are considered to be a reliable source of information, so consumers think that what they are saying is credible...
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