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Semioticians are looking for the systems which are based on possible signs, it involves different signs such as words or images, everything what include a specific meanings in our society (Bignell, 1986:9).
What is a sign?
Sign is an object which represents the meaning or stands for something else other than itself. Saussure was focusing on linguistic sign, which is ?word', he showed that linguistic sign is arbitary. For example, word (sign) ?cat' stands for a particular animal. However this sign has no relation to the real visual image of a cat, as well as to its sound (Bignell, 1986:8). According to Saussure, sign is also consists of two components: ?signifier' and ?signified'...
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