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(Please see http://www.philosophe.com/commerce/trust.html)
Seal of Trust/Approval
Consumers can look out for seals of trust or approvals in the websites, accredited by established organizations in the industry. Symbols such as VeriSign and Visa are very common in most well-known e-commerce websites worldwide, such as Amazon.com. For local commerce websites in Singapore, the established ones will have the TrustSg symbol. These symbols will reassure the visitors that the site is verified for its security, and approved by the organizations.
Brand
How credible the merchant is can also be very important to the consumer...
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