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Essay Details:
Essay text:
Furthermore, the report also focuses on the potential
profitability the distilled spirit's industry will gain from advertising across
this media and the industries social responsibilities to the consumer.
Sources and Methods
Research for this report is gathered mainly from information found on the World
Wide Web. Some information was gained through newspaper articles obtained by
using the InfoTrac system in the Ruth Scarborough Library on the Shepherd
College Campus. Refer to the bibliography for specific information references.
History
Research by the Distilled Spirits Council of the United States (DISCUS) found
that 30 to 50 percent of Americans think that distilled spirits are being
advertised on TV...
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