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In general the advantages of print advertising are the following:-
? Provides more and detailed information. For example, people who cannot afford a TV or no time rely on newspapers for accurate news and therefore advertisements can easily reach to these audiences.
? The availability of the message is unlimited in terms of time.
? Guaranteed that the information is unlikely to change.
? Easy to reach to a specified target audience. For example, basketball shoes advertised in a sports magazine to reach to the "athletic" audience.
? Easy to reach to a mass audience. For example, a product that has just been introduced into the market looking to set a foundation in the market...
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Common topics in this essay:
- e-publishing or paper print
- Print Media, Electronic Media …… what's next? "Walking Media ''
- People Learn More Readily From Electronic Media Than The Do From Print
- Popular Culture and Print Media
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- Print Analysis
- What are the advantages of Print advertising in India
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- Popular Culture and Print Media Paper
- Is Print Media Dead?
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