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Wendy S Creative New Products Paper

Wendy's Creative New Products Paper

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Title: Wendy's Creative New Products Paper

Essay Details:

Subject: Miscellaneous

Author: Donald M

Date: December 22, 2015

Level: University

Grade:

Length: 3 / 771

Essay text:

In today's society, diets are still the craze. And we are inundated with low fat and low calorie frozen dinners, diet programs, weight loss television programs, and no-carb energy bars. So, positioning my new Wendy's products above the McDonalds and Sonics fast food chains that currently reside in Gilbert, Arizona today should not be a difficult undertaking. Positioning strategies will include offering unlimited fixings on potatoes and salads which will rival Arizona competitors such as McDonald's or Sonics. Currently, they only offer the pre-packaged versions that lack freshness and taste. Wendy's will still offer the current packaged salads for the drive-thru customer, but in addition will offer its' "make your own" potato and salad for the fastidious dine-in consumer...

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