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This puts incredible pressure on the top executives at Wal-Mart to push for continuously rapid growth rate in order to preserve the market value of the company.
Wal-Mart's core business is of discounting general merchandise and food in the US but a glance at the US sales in Exhibit 1 shows stagnant sales of traditional discount stores in the 90s and declining number of stores. Industry expectations are at about 10% rate over the next ten years, which is not enough to sustain aggressive growth.
Wal-Mart needs new venues to grow or as CEO Lee Scott put it: "Our long-term strategy is to be where we're not"...
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