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an American multinational corporation, known as a discount department store, with over 7000 stores operating globally. It bought into the Japanese market through Seiyu an local department chain in 2002. Wal-Mart had the intension of using Seiyu’s goodwill to help establish its stance in the Japanese market. This it believed was the opportunity it has long searched for. (Holstein, 2007). However Seiyu had been suffering from plummeting sales and profits, but also its reputation and attractiveness to customers were severely on the demise. To make matter worse Seiyu became a completely different store once it came under Wal-Mart, as one of its first acts was requesting Seiyu's management to dismiss 25 percent of headquarters staff, including 1,500 employees and managers...
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Common topics in this essay:
- Always low prices, always: marketing origins of Wal-Mart's dubious CSR performance.
- Consumers?? Perception towards Internet Purchase in the UK
- Public Goods
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- Wal-Mart Stores: Everyday Low Prices In China
- Wal-Mart Stores: Everyday Low Prices in China
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