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The objective of this strategy was to offer the same merchandise as other local stores, but at 20% less. Experts estimated that Wal-Mart saved shoppers at least 15% on a typical cart of groceries.
? Service (Customer is Number One)
If EDLP was the crux of Wal-Mart's value offered to customers, then its hallmark was the services they received there. The three cardinal beliefs Wal-Mart's founder relied on for attracting and keeping customers were providing great customer service, showing respect for the individual and striving for excellence.
Providing quality goods at a low price in a friendly environment seemed to be an open secret, or even common sense to anybody who contemplated on the success factors in running a retail establishment...
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