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By releasing more information and keeping an open relationship with the media, Waffle House will be able to more effectively contest negative publicity.
Waffle House was founded in Avondale Estates, Georgia in 1955 by Joe Rogers, Sr. and Tom Forkner. Waffle House had humble beginnings in a small house in a local neighborhood. The founders simply wanted a place to dine with friends and enjoy the company of others. Rogers and Forkner gradually built their dynasty by adding a restaurant here and there as they had "the money, someone to run it, and a great location," (Waffle House, 2005).
The basic premise of this southern restaurant, devoted to "pancake's crispier cousin," was simple southern cooking and keeping overhead low (Hoovers, 2005)...
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