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Essay text:
affect technological changes.
In summary V is in a macro environment with relatively stable politics, both diversified and consistent economic development, increasing and changing social needs and rapidly developing technology.
SWOT Analysis
S:
? Good brand image: value- for-money, quality, innovation, fun and a sense of competitive challenge;
? Branson's ability and publicity;
? Unique management structure and style, open, independent SUB around a centre, more like a family than a hierarchy, suitable people for suitable position;
? Unrelated diversification. Reduces risks and changes flexibly with the market...
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