Viral Marketting

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Pre-written Papers:

Title: Viral Marketting

Essay Details:

Subject: Miscellaneous

Author: Emerson B

Date: June 19, 2014

Level: University

Grade: A

Length: 7 / 1877

Essay text:

Often the goal of viral marketing campaigns is to generate media coverage via "offbeat" stories worth many times more than the campaigning company's advertising budget. Webchutney the digital marketing firm which was responsible for one of the first ever viral hit in Indian market for Make MyTrip is back in action with a viral for centrefresh. However this intended viral is actually an advergame also and you go back into the story of vikram and betaal and try to stop betaal from asking his questions with the help of who else but centrefresh. Makes for a nice timepass and actually shows how mainstream youth targeted brands are setting out to woo the youths with combination of wacky games, viral videos and microsites all targeted through ads on popular portals rediff and yahoo...

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