Vicks Health Care

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Pre-written Papers:

Title: Vicks Health Care

Essay Details:

Subject: Miscellaneous

Author: George H

Date: December 15, 2015

Level: University

Grade: A

Length: 3 / 647

Essay text:

Any changes made to the ingredient content of consumer products results in an outlay of time and money, therefore, the industry does not change its ingredient content often. Among Vicks' competition are Contac, Dristan, Comtrex, Coricidin, and Sudafed, among others. Of the rivals, Contac and Dristan are the most competitive in the head-cold, solid-form market segment. There is little differentiation among the rivals and switching costs are relatively low. Most consumers tend to purchase more than one brand on an annual basis, therefore, brand loyalty is not necessarily important. Few of the rivals have made an effort to market a flu product leaving consumers to improperly use cold and cough products or seek out prescriptions from physicians...

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