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The brand transcends the specific dynamic of any particular product category, which is best captured in its above mission statement - a statement of sustained innovation, an unceasing effort to deliver better value to consumers, through better product quality.
Ujla is a name that will be instantly recognized as a true Indian brand, which will take on mighty multinationals and rewrite the marketing rules to win the heart of princess, i.e. the consumer.
India is one of the largest consumer economies, with a burgeoning middle class pie. In such a widespread, diverse marketplace, Ujla will aptly concentrate all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ product...
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