TV Guide "iGuide"

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Title: TV Guide "iGuide"

Essay Details:

Subject: Miscellaneous

Author: Sergio G

Date: August 28, 2015

Level: University

Grade: B

Length: 4 / 1059

Essay text:

Should iGuide follow the same format of the past, viewing the internet as another distribution channel or should iGuide be positioned as an entirely new product and service? The team recommends that TV Guide should position their iGuide as an entirely new product. This position will be supported by giving evidence of additional market segment opportunities that TV Guide can capture. Evidence will also be given on the decline of the same format type guide. Technological advances in the television industry have occurred at a rapid pace since the first cable companies arrived on the scene in the late 1970's , early 1980s...

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