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Competition also extends into the advertising world, where advertisers now have more magazines, as well as television alternatives, at their disposal (SAS, 2005). Despite these changes, TV Guide has continued to thrive and plans to.
The profile for television listing guide customers consists of the following geographic, demographic, and behavior factors:
Geographics
? United States
o Newsstands via various retailers
o Subscriptions delivered via direct mail
o Targeted consumer ? 55 million television viewers
o 119 editions
o Capital cities ? 683,000
o Country areas ? 220,000
Demographics
? 21 million television viewers
o Hard copy
? 14...
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