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As Locke presents, before Nike even became Nike, the two founders took advantage of a globalized shift in the economy, seeing how domestic companies manufacturing appliances are being outsold by international companies, they applied the same logic to sportswear and ventured into Asia, one step at a time.
Nike being a transnational corporation, has clearly adhered to the three basic characteristics of a TNC, that being in short co-ordination of production chains between different countries, the ability to take advantage of factors of production, more specifically in Nike’s case, labor and the ability to switch locations when one location becomes too expensive oftentimes as a direct result of the country’s progress on an industrial level...
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