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Again they are the global market leader in food categories in which they operate (like savoury, tea, Ice cream) and also in skin care and deodorants. (Its pre-packaged products are definitely a household name such as Continental, Rexona, Sunsilk, Dove, Lipton, Flora, Lynx etc).Unilever markets and sells its products in 150 countries and has an annual turnover of about 40 billion pounds(2005) by controlling its subsidiaries in 100 countries and employing about 206,000 people worldwide (www.unilever.com).With an armada of brands in its pocket Unilever definitely meets its mission statement "To add Vitality to life and Meeting the everyday needs of people everywhere" (www...
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